Dubai's road network and traffic density mean a single branded delivery van or service vehicle can pass in front of tens of thousands of eyes a month — during commutes, at red lights, and parked outside job sites. Unlike most advertising, the cost is essentially fixed once the wrap is applied, with no ongoing media spend.
A full wrap covers the entire vehicle body in printed vinyl — maximum visual impact and brand consistency, but the highest cost and a longer installation time (typically 2–3 days). Partial wraps or cut graphics (door logos, rear window text, side stripe branding) cost significantly less and suit businesses wanting a lighter branding presence or a faster turnaround.
This is the material decision that determines how well the wrap performs over time. Cast vinyl is thinner, more conformable, and holds up for 5+ years — the right choice for any vehicle with curves, or one that will stay wrapped long-term. Calendared vinyl is cheaper but stiffer and less durable, typically lasting 2–3 years, and is better suited to flat panels or shorter-term branding.
Partial wraps for a standard van or sedan generally start from a few hundred dirhams for basic decal sets, while full wraps for a van or SUV run into the low thousands depending on size and design complexity. We recommend booking installation at least a week ahead, particularly for fleets of multiple vehicles.
Hand-washing (avoiding automatic brush car washes, which can lift vinyl edges), parking in shade where possible, and addressing any lifting edges promptly will meaningfully extend the life of a wrap in Dubai's heat and sun exposure.
A cast vinyl full wrap typically lasts 5–7 years with proper care in Dubai conditions; calendared vinyl and partial graphics last closer to 2–3 years.
No — properly applied and removed vinyl wrap does not damage factory paint, and can actually help protect it from UV exposure and minor scratches during the time it's applied.